A teaser poster is an early promotional film poster, which contains a basic structure without revealing too much information about the narrative, casting and theme to the audience.
The purpose of a teaser is to indicate hype and awareness of the upcoming film. Teasers can be introduced a long time before the film is due to be released.
Here is a teaser poster for the film, 'Smurfs'. This poster is extremely basic and doesn't reveal anything in great detail. All it discloses is that it will be released sometime during July but it doesn't give a definite date. It also divulges one of the films main characters, the Smurf. It's an instantly recognisable character which will be automatically associated with the Smurf franchise. The fact he is holding up two fingers symbolises it is the second film in the trilogy.
This teaser poster for the film 'Toy Story' can be instantly recognised due to the film's slogan which is placed on at the top of the poster which reads 'no toy gets left behind. Viewers who have seen Toy Story or know of the brand which automatically link this poster to the film. It also includes the company who is producing the film which is 'Disney Pixar'. This is a world famous company that most people will know. By revealing the production company the viewers can research it which will lead to more recognition. The image in the centre of the poster is stating that it is the third film in the trilogy. This poster does give the exact date of the films release which is ideal for the potential audience so they can plan to watch the film when it reaches cinema.
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